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Findexa SMS-directory service
Case Study
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Findexa International is the parent company for directory companies in eight European
countries. In Estonia, their business is represented by information phone 119 and
web-based directory Infopluss.
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Challenge
Findexa wanted to provide the clients of information phone 119 a new and innovative
alternative to phonecalls: directory queries by SMS.
The problem of the existing solutions in the market was the difficulty to use (you
needed to know several keywords) and inflexibility (not all directory queries can
successfully answered by a machine).
The challenge to Mobi was to develop the most user friendly and flexible SMS-directory
service.
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Solution
In 3 weeks, Mobi Solutions created a new powerful SMS-directory engine that had the following
features:
 No need to
enter a SMS keyword! The solution can automatically detect the type of query and give
appropriate answer from the database.
Depending on
the type and complexity of query, system intelligently chooses, whether it should be
answered by a machine or a live operator!
Web-based demo, enabling
clients to become familiar with the solution before using it:
To test the automatic features of the solution, you can type in the name of the company to get its address and phone; name
of a private citizen, to get his or her phone number; or a phone number, to get the name of its registered owner. The solution works
on Estonian database.
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Results
The new solution was quickly embraced by the market: within a month, the service
had a loyal user base and helped to solidify the image of 119 as the most innovative
directory provider in the region.
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More information:
Rain Rannu
rain.rannu(ä)mobisolutions.com
+372 52 81 576
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