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 Markus Nisula,
Chairman of Uninet
"SMS-poll for getting feedback works especially well
in Estonia and Finland, where people are not very
eager to ask questions at seminars"
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SMS-poll at management conferences
Case Study
Home > Products & Services > Events Promotion
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The Estonian conference market is worth about 50 million EEK annually. It has
three well established big players, out of which Pärnu Conferences has an
annual turnover of 20 million EEK, and Estonian Conference Centre and
Äripäev both about 10 million EEK. The remaining 20% is divided between
smaller conference operators. Each
conference operator organizes 5-10 large events on a variety of
different topics (including management, IT, finances, marketing, etc.) and
numerous smaller events per year.
Mobi SMS-poll was first introduced to the conference market in June 2001 at
the new media conference by the leading operator Pärnu Conferences.
Since Autumn 2001, SMS-poll was used at most of the major conferences in Estonia.
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Pärnu Conferences:
 New
Media and Business Conference, Tallinn
Pärnu Management Conference, Pärnu
Office Work Conference, Pärnu
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Estonian Conference Centre:
IT Conference "From Visions to Solutions", Tartu
Advertising conference "Wazzap?", Tallinn
Logistics Conference "Supply Chain Management", Tallinn
Finance Conference,Tallinn
Tourism Conference, Tallinn
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Äripäev Conferences:
Estonian Successful Development Forum, Tallinn
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Other:
Microlink TechDays, Riga, Latvia; Tallinn, Estonia
Branding conference "Made In Estonia", Tallinn
First Tuesday M-Business Conference, Vilnius, Lithuania
Telecommunications conference "Fookus 2002",Tallinn
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For a visitor of a conference, SMS-poll has proved to be an excellent and
entertaining way to make the event more interactive, as the participation
rates have constantly been around 50% of the total number of people
at the event.
For the organiser of the conference and the presenter, SMS-poll gives
immediate and accurate feedback about any issue that they want to know
the general opinion on. The results of the poll have often appeared
in the media and have been published in management journals.
For introducing the SMS-poll to conferences, the leading Estonian
business newspaper Äripäev awarded
Mobi 'The Most Innovative Business Idea of the Year' title in December 2001.
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