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Anttila SMS catalog orders
Case Study
Home > Products & Services
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Anttila is
one of the biggest non-food retailers in Finland and a part of the leading
trading company, Kesko. Through its mail order business Anttila is also operating in the neighbouring
country of Estonia.
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Challenge
Anttila's mail order business in Estonia sends out a seasonal catalogue of products to all
its regular customers. In addition, at least once a year, Anttila used to make a mass-mailing campaign, where
it sent out a catalogue to everybody in their address list.
At some point, it the costs of sending catalogues to everybody exceeded the benefits. Anttila was looking
for more targeted ways to get catalogues across to prospective customers.
Challenge presented to Mobi Solutions was to design a mobile solution to make ordering catalogues
very simple, so everyone who was interested in getting a catalogue could easily do it.
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Solution
Mobi Solutions designed a solution for a campaign, where a customer who sees Anttila advertisment in
the newspaper, can send a SMS message with name and address to a short code to order
the catalogue.
The incoming SMS-s were collected by Mobi consumer game management tool
that made sure that the syntax of the SMS was correct.
The data gathered via SMS was organized and sent directly to Anttila's catalog orders department.
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Results
Anttila saved money by sending out less catalogues. Customer feedback from the solution was
positive because the catalog was only sent to those people who wanted it.
Six months later, the campaign was repeated. This time, in addition to catalog orders, Anttila
also tested product orders via SMS. Mobi Solutions was again chosen as a solution and service
provider.
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More information:
Rain Rannu
rain.rannu@mobisolutions.com
+372 52 81 576
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